Klensa App

Digital Services Home Services (UAE)

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4.8

Targeted Rating

Klensa is a next-generation cleaning company founded in Abu Dhabi, designed for the modern lifestyle. With a focus on residential and commercial clients , Klensa's core objective is to provide simple and technologically advanced cleaning solutions that align with the UAE’s goals for digital innovation and smart living. They aim to be the most trusted cleaning brand in the UAE

Aligns app design with brand vision

branding Mobile app design Mobile app Development UX Strategy

The Challenge

Building Trust & Usability
in a Niche Market

GEC's core value proposition being subscription-based with no commissions is unique but required a digital platform that instantly conveyed trust, professionalism, and ease of use. The challenges addressed were

Simplifying Booking: The experience needed to be seamless, replacing inefficient manual ordering with easy online booking and simple scheduling

Building Confidence: he app had to instill trust for first-time users by immediately communicating the brand's reliability, professionalism, and competitive pricing

Future-Proofing Services: The design needed to categorize services effectively (Cleaning, Pest Control, Handyman, Salon & Spa ) and integrate features necessary for a "smart" platform, such as loyalty rewards and live service tracking

The Objective: Design an intuitive, high-performance MVP mobile application prototype that allows users to book and manage cleaning services with "just a tap", serving as the foundation for Klensa’s digital-first business mode

The Solution

The Simple, Smart
Booking Experience

We focused the MVP design on a streamlined user flow, emphasizing clarity, speed, and the integration of core "smart" features

Intuitive Home Screen & Onboarding

Personalization: The app immediately greets the user (e.g., "Hello Steve" ) and confirms their address, creating an immediate sense of personalized service

Clear Value Proposition: A prominent banner showcases initial incentives, like "Get 15% OFF on Your First Booking!", encouraging immediate conversion

Service Segmentation: The main screen uses clear, actionable icons to divide the broad range of services into Categories (Cleaning, Salon & Spa, Pest Control, Handyman), allowing users to quickly navigate to their desired service

Simplified Transactional Flow

Service Detail View: The prototype for service pages (e.g., Sofa Cleaning) clearly displays the price (AED 150) , duration (01 Hour) , and user ratings (4.9), giving the customer all necessary information upfront

Technology Integration: The design facilitates key features required for a "smart" experience, including options for secure payments and real-time tracking of professionals

Trust and Reliability Signals

The overall aesthetic is clean and modern, supporting Klensa's core values of Integrity, Excellence, and Technology

The platform is explicitly designed to support live service tracking , assuring customers of Klensa's promise of Punctuality

The Impact

Design-Driven Metrics

The successful integration of the brand strategy with the dual-platform digital build achieved significant
operational efficiencies and accelerated market expansion for DM Foods Groups

60%
Targeted Reduction

Booking Time

in the average time required to book a service compared to traditional phone/web booking

High user
adoption

App Adoption

expected due to the inclusion of easy scheduling, loyalty rewards, and secure payments

Clear Categories Section

Cross-Selling Potential

section (Cleaning, Pest Control, Handyman) creates intuitive pathways for users to discover and book multiple services

Typography

Primary

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inter

Regular

Medium

Semibold

Bold

Aa

Color Palette

Partner Perspectives Following
10 Years of Proven Success
REVIEWS

Client Testimonial

Talked-About Brands
REVIEWS

The MVP design captured our vision perfectly. It proves that technology can make a necessary service like cleaning feel simple, reliable, and entirely modern. This platform is the foundation for us to become the most trusted cleaning brand in the UAE

James Mitchell GEC Leadership

our creations, turn bold strategies
into measurable brand success

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03 Klensa

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04 Gulf Event

Get in Touch

Have a Project?
Let's Build a Partnership

We believe great digital solutions come from genuine partnership and a proven track record of innovation

We Listen First: Your vision is our starting point
Next Steps in 24 Hours: Expect a focused, friendly response within one day
IP Protection: NDA available upon request your strategy is safe

Direct Access & Scheduling

Ali Zafar Azad

Founder & CEO

How can we help you?

UI/UX Design MVP Development Development (Web/Mobile) CRO (Conversion Rate Optimization) Branding & Strategy SaaS Design

Prefer email?

contact@proxdesign.studio

Klensa App

4.8

Building Trust & Usability
in a Niche Market