City Scape

PropTech Serviced Accommodation

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Faster Internal
Asset Velocity

Cityscape Property LTD is moving beyond simple property listings to become a tech-enabled hospitality leader. Our team is tasked with building a unified digital infrastructure that manages the complex relationship between landlords, guests, and internal operations staff

Ensures consistent brand identity

Rebranding & Visual Identity Customer/Guest Web Portal High-End Web Interface Design Admin Operations Hub

The Challenge

Standing Out in the
London Luxury Market

London is one of the most competitive short-stay markets in the world. Cityscape needed a digital presence that moved beyond "just another Airbnb" to establish itself as a premium, trustworthy alternative

Visual Authority: The brand needed to transition from a property company to a luxury hospitality brand. The challenge was to create a look that felt Elegant, Trustworthy, and Sophisticated

User Trust: For high-end travellers, trust is paramount. The platform needed to communicate "hotel-standard" quality through visual cues before a guest even steps into a property

B2B and B2C Balance: The design had to appeal to two very different audiences: tourists looking for comfort and landlords looking for professional management

The Objective: Execute a total rebranding and design a digital product that reflects Luxury and Confidence, optimized for the unique demands of the London tourism and corporate travel sectors

The Solution

The "Luxury Icon" Identity
& Platform Design

We developed a brand and digital strategy that emphasizes minimalism and high-end aesthetics to mirror the quality of the homes themselves

Rebranding & Visual Identity

Logo Design: Following the brief for an Icon-Only style, we developed a minimal, sophisticated mark that represents stability and urban elegance

Color Strategy: We implemented a Dark Green primary palette. This color was strategically chosen to evoke feelings of Wealth, Reliability, and Traditional London Sophistication, setting the brand apart from the typical bright blues or oranges used by tech competitors

Tone of Voice: Crafted a tagline "Your home, wherever you go" that balances the emotional comfort of home with the professional reliability of a hotel

The Admin Hub (The Business Engine)

The most complex part of the project: Our team is designing a high-density data environment for Cityscape’s internal staff to manage the portfolio at scale

Features in Development: Automated pricing controls, occupancy heatmaps, cleaning/maintenance scheduling, and landlord payout reporting.

UX Strategy: Optimizing "Time-to-Action." We are designing the interface to ensure staff can manage 100+ properties with the same attention to detail as a single home

The Customer Portal (Guest Facing)

Focuses on the "Dream & Discover" phase. The UI uses our new Dark Green luxury palette to immediately validate the premium nature of the London properties

Status: Front-end development of the property search engine

Design Focus: High-resolution storytelling and a "frictionless" checkout flow to mirror 5-star hotel standards

Digital Product UX (London-Centric Design)

High-End Property Showcase: The UI design prioritizes large, "hero" photography of the London homes to instantly validate the "hotel-standard" claim

Streamlined Booking Flow: To compete with top-tier competitors like The Blueground, we designed a friction-free booking path that minimizes clicks while maximizing the display of key amenities (Wi-Fi, Workspace, Location)

Landlord Portal Design: Created a professional, data-driven interface for property owners to track earnings and management status, reinforcing the brand's "Confidence and Trust" value

The Impact

Strategic Milestones (Targeted Results)

As we move toward the deployment phase, our team is tracking success against the following Projected
Performance Indicators (PPIs)

45% Projected Increase

Market Differentiation

in perceived brand premium

30% Targeted Reduction

Booking Efficiency

in user clicks from Landing Page to Checkout

25% Projected Growth

Lead Capture Optimization

in newsletter and inquiry sign-ups

Typography

Primary

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inter

Regular

Medium

Semibold

Bold

Aa

Color Palette

Partner Perspectives Following
10 Years of Proven Success
REVIEWS

Client Testimonial

Talked-About Brands
REVIEWS

Designing for Cityscape required us to think like a hospitality operator. By building the Admin Hub and Guest Dashboard alongside the main website, we are ensuring that the 'Luxury' brand promise isn't just a visual veneer it's a functional reality. We are creating a system where the technology is as high-end as the homes

James Mitchell GEC Leadership

our creations, turn bold strategies
into measurable brand success

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Get in Touch

Have a Project?
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We believe great digital solutions come from genuine partnership and a proven track record of innovation

We Listen First: Your vision is our starting point
Next Steps in 24 Hours: Expect a focused, friendly response within one day
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Direct Access & Scheduling

Ali Zafar Azad

Founder & CEO

How can we help you?

UI/UX Design MVP Development Development (Web/Mobile) CRO (Conversion Rate Optimization) Branding & Strategy SaaS Design

Prefer email?

contact@proxdesign.studio

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Standing Out in the
London Luxury Market