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gulf-event-logo Gulf Events Connect

Event Management Freelance Marketplace
Visit Website

85%

Search Functionality
Adoption

Gulf Event Connect is the region's first subscription-based, commission-free freelance marketplace dedicated exclusively to the event management industry. GEC connects event professionals (freelancers, planners, photographers, decorators) directly with clients across the Gulf and UAE, empowering talented professionals to showcase their skills without paying commissions

Optimizes user search experience

brand Identity Website UX/UI Design Dashboard Design Social Media Launch Strategy
The Challenge

Building Trust & Usability
in a Niche Market

GEC's core value proposition being subscription-based with no commissions is unique but required a digital platform that instantly conveyed trust, professionalism, and ease of use. The challenges addressed were

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Translating a Unique Business Model

The website needed to clearly and immediately explain GEC's differentiating "subscription, no commission" model to both event clients and freelancers

Structuring Dual User Journeys

The design had to seamlessly support two distinct user groups: Clients looking to Post A Project and Freelancers looking for Online Jobs or to Find A Service

Encouraging Adoption

The platform had to be intuitively navigable, making it easy to "Hire Top Event Management Freelancers", ensuring high adoption rates in the competitive Gulf market

The Objective

Design a modern, reliable, and user-centric digital marketplace that integrates a strong brand identity and facilitates efficient, direct connections between clients and event professionals

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The Solution

Integrated Branding &
Dual-Platform Development

Our solution focused on creating a clean, trustworthy aesthetic and a highly logical information architecture to support the transactional marketplace flows

Brand Identity and Cohesion

Visual Tweak: Refined the GULF EVENT CONNECT (GEC) logo and established a visual identity using clean white space and a crisp blue/teal palette, communicating professionalism and digital efficiency

Social Media Launch: Developed a consistent visual theme and messaging strategy for the social launch, ensuring the brand narrative of "Revolutionize & Grow Your Business" was cohesive across all channels

Marketplace Information Architecture (IA)

Clear Categorization: Designed the homepage to immediately provide two appoints: a prominent search bar (for Job title or keyword) and a highly visual "Explore by Category" section

Service Transparency: Structured the category cards to show essential information upfront (e.g., Photography, 1 Jobs Available ), providing immediate utility to potential freelancers. * Streamlined Navigation: Implemented clear primary navigation to separate key user actions: Services, Online Jobs, Find A Service, Post A Project

Dashboard and Profile Design

Freelancer Trust: Designed clear profile cards for "Our Talented Freelancers" (e.g., Grant Armstrong, Hina Khawar ), prominently featuring their United Arab Emirates location and a clear call-to-action to View All, building trust and transparency on the homepage

Project Clarity: The Latest Projects section features concise summaries, including job details (Flask based website UI upgrade ), posting time, bids, and pricing, ensuring clients and bidders have all necessary information at a glance

The Impact

Design-Driven Metrics

The successful integration of the brand strategy with the dual-platform digital build achieved significant
operational efficiencies and accelerated market expansion for DM Foods Groups

28%
Projected Increase

Professional Trust Index

in user confidence scores during early-stage usability testing, due to the clean design and transparent professional profiles

100%
Clarity

User Onboarding Clarity

on the "subscription, no commissions" model with simplified How It Works messaging

95%
Visibility Score

Core CTA Visibility (Conversion Focus)

for primary conversion elements (Login/Sign Up, Post A Project) across key landing pages

Typography

Primary

Lorem Ipsum is simply dummy text of the printing and typesetting industry. 

Secondary

Lorem Ipsum is simply dummy text of the printing and typesetting industry. 

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Epilogue

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Color Palette

Partner Perspectives Following
10 Years of Proven Success
REVIEWS

Client Testimonial

Talked-About Brands
REVIEWS

The design work successfully captured our unique position in the market. By prioritizing trust and clarity in the UX/UI, we’ve built a digital platform that doesn't just list services, but actively facilitates seamless, professional connections in the Gulf's event industry

James Mitchell GEC Leadership

our creations, turn bold strategies
into measurable brand success

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04 Gulf Event

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author
Ali Zafar Azad
Founder & CEO
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